Digidays hosted the masters of the digital communication world
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Digital Communication Days (Digidays) event, organized by the Public Relations and Advertising Department of Istanbul Ticaret University was held this year on 24-25 March at Istanbul Ticaret University Faculty of Communication TIMM (Trade Communication and Media Center) TV Studios. The talks were broadcast live on TIMM TV Youtube channel between 09.00-17.20 for 2 days.
At the event, 20 experts from the digital communication world, including Bülent Fidan, Hande Aydın, Serdar Keskin, Ender Merter, Dr. Pınar Nokay, Assoc. Prof. Dr. Çetin Şenkul, Cantekin Ertekin, Esra Baykal, Burcu Erenkuş, Dr. Hakan Odabaşı, Buğrahan Bayat, Yeşim Mutlu, Jülide Kır, Gözde Göksel, Ulaş Bozan, Alperen Özkan, Gizem Akdoğan, Berrin Tektunalı, Neşet Dereli and Tunç Kileciler, took part as speakers.
Digidays, the branding event of Istanbul Ticaret University, was held with the contributions of Popeyes, Komili, İlancılık Advertising Agency, Think Aloud Research Company and Vapp Works as the sponsors of the event.
The first day of the event started with the opening speeches of Prof. Dr. Celalettin Aktaş, Dean of the Faculty of Communication, and Prof. Dr. Gülay Öztürk, Head of the Public Relations and Advertising Department.
From metaverse and transhumanism to experiential marketing; from digital entrepreneurship to digital trends; from digital persuasion to new generation publishing in the world of brands; from the world of augmented reality to personalized brands in influencer marketing; from the sustainability project with NFT entitled “Being Hope” to raising awareness in autism through the recycling of digital products; and from the 5 features in the advertisements of the future to the power of digital in the B2B (business-to-business) field, many current topics discussed at the event drew attention.
PRADIST (Public Relations&Advertising Istanbul) and TIMM TV students were appreciated for their active work throughout the event at Digidays, where the lecturers and students of the Public Relations and Advertising Department served as moderators. At the end of the sessions, the sponsors’ gifts and certificates of appreciation were presented to the speakers and moderators.
The event ended with the closing speech of research assistant Ms. Gurur Öyküm Güven following the last session.
Those who missed the Digidays event or those would like to rewatch it again can access the broadcast recordings and news from the TIMM TV YouTube channel and from the PRADIST blog and social media accounts.
https://www.youtube.com/c/T%C4%B0MMTV/videos
https://www.youtube.com/c/PRAD%C4%B0STANBUL/videos
